Puff Bar Stays High Teen Vaping Alternative, as Juul Slips

About 14% of U.S. high-school college students—an estimated 2.1 million of them—stated that they had used e-cigarettes a minimum of as soon as through the previous 30 days. An estimated 2.55 million whole college students, together with these in center faculty, had vaped through the previous 30 days, in keeping with the survey.

The info are primarily based on a nationwide survey performed between Jan. 18 and Could 31.

Final yr, about 11% of U.S. high-school college students, or an estimated 1.7 million, stated that they had used e-cigarettes a minimum of as soon as through the previous 30 days.

The annual school-based survey is performed by the Meals and Drug Administration and the Facilities for Illness Management and Prevention. Since 1999, it has collected info on tobacco use from middle-school and high-school college students. The CDC stated adjustments in methodology over the previous two years due to the Covid-19 pandemic made this yr’s survey tough to check with prior years.

About 14.5% of middle- and high-school vapers stated their standard model was Puff Bar, which was adopted in reputation by Reynolds American Inc.’s refillable Vuse model with 12.5%, Hyde with 5.5% and Smok with 4%. Some 22% of younger vapers reported that their standard model was a model aside from the 13 listed on the survey. The variety of younger individuals who recognized Juul as their standard model was too small to be statistically dependable, the CDC stated.

Puff Bar is promoting its e-cigarettes within the U.S. unlawfully with out FDA authorization, in keeping with a warning letter despatched by the company to Puff Bar on Thursday. Puff Bar submitted an utility earlier this yr to the FDA for authorization of its merchandise, and that utility remains to be pending, in keeping with the corporate.

Puff Bar Co-Chief Govt

Nick Minas

stated Thursday that the corporate hasn’t manufactured sufficient product over the previous two years for its model to have had a considerable impact on youth use, and that stopping youth use was Puff Bar’s high precedence. He stated that younger individuals within the survey had used the time period “Puff Bar” to confer with different related e-cigarette manufacturers.

“This can be a very unlucky circumstance and solely makes extra room for nefarious manufacturers and gamers to proceed to revenue and illegally promote,” Mr. Minas wrote in a textual content message to The Wall Road Journal, including that he was disenchanted by the FDA’s warning letter.

Reynolds stated it’s dedicated to stopping youth entry to its merchandise. The corporate known as on regulators and retailers to take away what it described as irresponsible disposable e-cigarettes from the market.

About 14.5% of middle- and high-school vapers stated Puff Bar was their standard model.


Marshall Ritzel/Related Press

The FDA on Thursday additionally ordered e-cigarette producer Magellan Know-how Inc. to take its Hyde e-cigarettes off the market, rejecting an utility


had submitted to the company.

“We deliberately have completed no direct advertising and marketing to the buyer from the very starting to hopefully keep away from this situation,” in keeping with an announcement from Magellan.

Juul Labs Inc. in 2018 attracted regulators’ consideration when its modern, flash-drive-shaped vaporizers grew to become a teen standing image. For 3 years, it was essentially the most generally used e-cigarette model amongst U.S. high-schoolers. Underneath strain from regulators and dealing with investigations into its advertising and marketing practices, Juul halted most of its U.S. promoting, shut down its Fb and Instagram accounts and stopped promoting most of its flavors within the U.S.

Hundreds of lawsuits have been filed in opposition to Juul over the previous a number of years, alleging that the corporate marketed its e-cigarettes to kids. Since final yr, Juul has agreed to pay greater than $525 million in settlements with dozens of states that investigated or introduced lawsuits in opposition to the corporate. Juul has stated it by no means marketed to underage customers and has been making an attempt to regain the general public’s belief.

The truth that Juul now not ranks among the many manufacturers used most by younger individuals demonstrates the corporate’s skill to assist grownup cigarette people who smoke swap to less-harmful merchandise “whereas utilizing data-driven measures to maintain our merchandise away from underage customers,” Juul stated in a written assertion on Thursday.


What needs to be completed to handle youth vaping? Be a part of the dialog beneath.

Juul is now in a dispute with the FDA over whether or not it could actually preserve its e-cigarettes on the U.S. market. The corporate is predicted as quickly as this week to begin discussions with lenders for financing that might carry the corporate via a possible chapter 11 chapter submitting.

In 2019, the federal minimal age to buy merchandise rose to 21 from 18. Underage vaping within the U.S. has since declined, however regulators have continued to attempt to curb youth use of e-cigarettes. The FDA in 2020 restricted flavors of refillable e-cigarettes similar to Juul and Vuse. The flavour restrictions didn’t apply to disposable e-cigarettes, whose gross sales soared after the coverage went into impact.

Within the newest survey, greater than half of younger e-cigarette customers stated they used disposable gadgets similar to Puff Bar.

Puff Bar remained in the marketplace regardless of an order in 2020 by the FDA for the corporate to halt its U.S. gross sales. Puff Bar reformulated its elements final yr to make use of nicotine that wasn’t derived from tobacco, in an try and sidestep the company’s jurisdiction.

A authorities spending invoice handed in March of this yr gave the FDA authority over Puff Bar and different e-cigarettes made with artificial nicotine, closing the loophole that had allowed Puff Bar to remain in the marketplace. The company has despatched a whole lot of warning letters to producers and retailers promoting synthetic-nicotine e-cigarettes that aren’t approved on the market within the U.S.

Underneath the brand new regulation, artificial nicotine merchandise as of July 13 can now not be offered legally within the U.S. with out FDA authorization.

Cigarettes and Vaping Underneath Scrutiny

Write to Jennifer Maloney at jennifer.maloney@wsj.com

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