The proliferation of supply providers give prospects many choices, however means chaos for busy eating places that must handle orders throughout a number of apps and channels. Many kitchens deal with this by juggling a number of gadgets at a time, one for every app. Klikit needs to save lots of Southeast Asian meals companies from “pill hell” by aggregating order info from all apps into one platform. Primarily based in Singapore, the startup simply exited stealth mode with $2 million in pre-seed funding.
The spherical was co-led by International Founders Capital and Wavemaker Companions, with participation from Gentree Fund, AfterWork Ventures, Reshape Ventures, Nordstar, Pentas Ventures, Shifting Capital, Gojek co-founder Kevin Aluwi, NasDaily’s Nuseir Yassin, YouTuber Lazar Beam and Radish Fiction founder Seung-yoon Lee. Strategic angel traders embody executives from Gojek, YouTube and Flash Espresso.
Since launching seven months in the past, klikit’s SaaS platform, klikit Cloud, has been used to service greater than $2.8 million in orders throughout 150 manufacturers within the Philippines, Malaysia, Indonesia, Singapore, Taiwan and Australia.
Customers presently embody Bistro Group (the Philippine franchisee of TGI Fridays, Exhausting Rock Cafe and Buffalo Wild Winds, Flash Espresso and ghost kitchen startups MadEats and Simply Kitchen.
Klikit was based in 2021 by Christopher Withers, who has lots of expertise within the on-demand area—he was beforehand vice chairman of marketplaces at GoJek, chief technique officer at Bangladesh ride-hailing platform Pathao and launched UberEats within the Asia Pacific.
In the course of the pandemic, whereas at GoJek, Withers moved residence to Australia to work remotely. He additionally owned and operated a ghost kitchen.
Withers advised TechCrunch he’s at all times been fascinated by the meals supply area.
“I began my ghost kitchen as a result of I’ve at all times wished to really expertise the difficulties of working a restaurant firsthand, somewhat than sit hypothesizing on the sidelines or from behind my laptop computer as I constructed out many of those tremendous app marketplaces,” he stated.
Throughout that point, Withers was overwhelmed by the quantity and price of platforms, gadgets, software program, adverts and social media he needed to juggle. Because of this he wished to seek out simpler methods to handle them and launch new manufacturers.
Withers explains that current F&B software program aren’t suited for a lot of supply eating places and cloud kitchens, and fewer than 2% of retailers in Asia have built-in their supply orders with legacy point-of-sale techniques. This leaves kitchens and workers managing orders throughout completely different apps and gadgets, which isn’t solely time-consuming but additionally leads to missed orders, errors, confusion and common chaos.
“Many operators confer with this as ‘pill hell’ and a few of our shoppers had as many as 20+ gadgets—taking over a complete pantry closet’s value of actual property—for a single kitchen location!” Withers stated.
Klikit differentiates from legacy POS techniques, which had been created for single-brand corporations, by enabling eating places and ghost kitchens to handle a number of meals manufacturers throughout places and channels on a single machine. Options embody updating menus throughout supply apps, which klikit is ready to do rapidly as a result of it has official API agreements with apps like GrabFood, foodpanda, GoFood and UberEats. It offers on-demand entry to historic knowledge analytics (in distinction, many F&B software program techniques limit knowledge to time-limited viewings), together with each day gross sales, product mixes and channel breakdown.
Since many eating places in Southeast Asia usually course of supply orders by way of social media like WhatsApp, SMS or audio messages, klikit additionally permits these orders to be added to its order dashboard so they’re included in its analytics.
If one in every of klikit’s shoppers has spare capability and gear, they’ll sign-up for entry to its digital model partnerships with creators and client manufacturers. Klikit is now working with creators who’ve a mixed following of 38 million within the Philippines and Australia to launch two “creator drops” in late 2022. Withers says klikit related with prime YouTubers as a result of they’ve the clout to compete in opposition to quick meals giants, marketing-wise.
Klikit’s closest rivals embody Deliverect and NextBite, however Withers says he believes a regional startup like klikit will succeed as a result of it could cement API partnerships with main supply apps.
The startup’s new funding was used throughout stealth mode to rent 30 folks in six international locations. It would additionally use the capital for regional enlargement and including extra options by constructing its engineering workforce.
In an announcement, Wavemaker Companions managing associate Paul Santos stated, “We see klikit fixing broadly unaddressed issues for restaurateurs in all places, whereas additionally creating distinctive options for creators and types to earn income and interact with followers in fully new methods. Their imaginative and prescient strategically brings collectively the converging and solely rising traits in meals supply and the creator financial system.”